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<sup>GotEthnicFoods.com is a leading outsource solution for e-commerce. We develop and operate online retailing and direct response marketing businesses for retailers, branded manufacturers and media companies Our platform includes Web site design and development, e-commerce technology, customer service, fulfillment, buying and merchandising, content development and management, online and database marketing, and product development.

We offer a quality and cost effective solution for our partners to capitalize on e-commerce and direct response opportunities while remaining focused on their core businesses. By outsourcing with us, our partners benefit from our scalable infrastructure, which is designed to operate multiple e-commerce businesses. As a result, our partners are able to avoid the significant capital investments and operating expenses that would be required to operate their online retailing and direct response marketing businesses on their own. GotEthnicFoods.com benefits from aggregating the demand of our partners’ businesses to achieve operational efficiencies. Depending on the needs of the partner, we can offer either a complete outsourcing of their online retailing and direct response activities or a more customized solution that uses portions of our platform.

The GotEthnicFoods.com platform includes the complete design, development, and content management of e-commerce Web sites using our proprietary technology platform. We also operate a fulfillment center and a customer service center  in Minneapolis that provides service via email and telephone. We also manage relationships with a network of drop-ship vendors who ship directly to consumers. For our supermarket and grocery store partners, we handle the buying and merchandising. Our marketing initiatives include maintaining relationships with online portals, operating an extensive affiliate program, and managing database email-marketing programs. Our direct response services include creative consultation on the development of direct response advertisements and unique merchandise and product development that is applicable to the program offering of the individual network.</sup>